Technomic Asia’s staff comprises a powerful mix of experience, ethnicity and Asian knowledge, collectively providing a unique hybrid of insight and perspective from both Western and local Asian points of view:

• Senior leadership averaging over 15 years of Asian business experience
• Strong educational background from leading schools in Asia and the West
• Both consulting and practical industry work experience in diverse sectors
• Ethnic root from China, Singapore, Malaysia, India, Korea, Japan, Taiwan, Vietnam, Indonesia and the US

The Principals

Steven H. Ganster, Managing Director
B.A., Economics and English Literature, Vassar College
M.B.A., Thunderbird - American Graduate School of International Management

As a founder of Technomic Asia, Steve has extensive experience across multiple industries and geographies through over 25 years of international consulting. He has completed over 550 assignments for many of the world's leading companies, assisting clients in international market entry and strategy development throughout Asia and China since the early 1980s. He has broad industry experience through his many years of consulting. Steve has established offices across Asia and has practical background in partner assessment, alternative structural formats and organic business development. He is a frequent speaker on topics related to business development and growth in Asia. Steve has a working knowledge of Japanese.

Kent D. Kedl, General Manager
B.A. English Literature, University of Minnesota
M.A. East Asian Studies, University of Minnesota

Kent has worked in Asia for over 20 years, most of that time spent in China He has completed hundreds of projects with companies over a range of industries with market feasibility assessment, competitive analysis, distribution strategy, strategic sourcing and acquisition/alliance assessment and partner negotiation. Prior to joining Technomic Asia, he was co-founder and vice-president of eStar-Solutions, an Asian business and IT strategy firm. In this capacity, he was responsible for business and new product development. Previously, Kent was Director of Customer Services for Fourth Shift Asia, providing business solutions to Asian manufacturing firms. Kent started his China career in the 1980s, teaching English and running culture and language programs with Chinese universities and speaks Chinese and some German.