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WD-40’s China strategy, part 2

February 1st, 2007 by Administrator

Interview with Geoff Holdsworth, managing director, Asia Pacific for WD-40: Part 2

Kent Kedl of Technomic Asia brings you part 2 of his interview with Geoff. Geoff and Kent discuss finding and hiring the right people for your China operation and how to train them.

Geoff says hiring is not all that different than in other markets: Ask around with trusted partners and see who they might know and recommend. Training is a different issue, though – more complicated because national and corporate cultures are much harder to translate than language.

Geoff stresses the importance of visiting China and really getting to know the market. Walk the backstreets, he says, and dig beneath the surface. And when asked to offer one word to describe life in China, Geoff says: enlightening.

This entry was posted on Thursday, February 1st, 2007 at 3:33 pm and is filed under China, WD-40, business, interview, podcast, strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “WD-40’s China strategy, part 2”

magnus Says:
October 28th, 2008 at 8:32 pm
I downloaded the first part…but can’t download this second part… it came up as a HTM file… not a mp3…

Really want to hear it!!
Administrator Says:
October 28th, 2008 at 9:15 pm
Thanks for pointing that out! It’s fixed now. Sorry for the trouble.

We moderate our comments to eliminate spam and keep things clean. We'll approve your comment ASAP, and we appreciate your patience.

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WD-40’s China strategy, part 2

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