Continuous market entry in China
September 25th, 2007 by AdministratorIn today’s China Business Podcast, Kent Kedl discusses the idea of “continuous market entry.” He emphasizes the importance of looking at the Chinese market as if your company had never been here before. Much like the idea of a couple keeping their relationship fresh by not losing touch of the spark they had early on, companies in China must continue to capitalize on new opportunities presented by the constant change in that country.
And of course, capitalizing on opportunities is only part of the game. Companies need to avoid being left behind by this constant change, too. Hide your business plan, get your key sales and marketing staff together, and ask the tough questions about how your product is used — not how you want to sell it. Know that when you stop entering the market for the first time (continuously), it will be your last time.
