Food cos. adapt strategies for China: Ganster on CNBC
July 30th, 2008 by Technomic Asia News
Technomic Asia’s Steve Ganster appeared live on CNBC this morning to discuss how U.S. food companies are adapting their China strategies to find success in that fast-growing market.
As companies are learning that what works at home won’t necessarily work abroad in the Chinese marketplace, they’re finding new ways to cater specifically to the needs and desires of Chinese people — rather than shoe-horning American products into a distinctly non-American set of tastes.
Watch the full segment, about 6 minutes long, here.

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