Small- and Mid-sized Challenges in China: An interview with Steve Crandall
July 12th, 2010 by Kent KedlDownload this podcast
Length – 6:12
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Here on the China Business Blog and Podcast, we focus on being very logical and very practical … at least as logical and practical as China allows one to be. Over the 25 years we have been working in China, we’ve seen a lot of experimentation, trying this and that to see what works. We’ve even done a fair amount of it ourselves … and that’s fine for many multinational companies with deep pockets who can afford to try this and, if it doesn’t work, try that.
However, there is a group of companies for which this experimentation approach doesn’t always work so well … the Small- and Mid-sized Enterprise or as they are commonly referred to, the SMEs. And that is the theme for a new series here on the China Business Podcast – The SME.
To discuss this topic with me, we are going to bring in the newest member of the Technomic Asia team, Steve Crandall, who recently joined us as Vice President in our Implementation practice. We have been seeing a need lately to increase our capabilities in helping our clients execute their organic strategies in China – setting up manufacturing, hiring, establishing sales teams and pipelines, executing a sourcing strategy etc. Steve comes to us with a long history in China, starting in the 1980s when he was a student here. Steve went on to set up the first foreign owned car dealership in China when he set up Crandall Ford up in Tianjin (Steve comes from several generations of Ford dealers back in Ohio). He then went on to start up several manufacturing and sales operations for SMEs in China, incubating them until the client was ready to take over. After a stint at Ernst and Young where he had to wear a tie to work everyday, he came to join us. Steve has been a good friend for a number of years and we are thrilled to have him in the Technomic Asia family.
There is no standard definition of the SME, just as there is no standard definition of the Multinational Corporation, or MNC. However, generally, the SMEs are defined by their size – less than 500 employees – and their ownership – privately held or invested by a private equity company or other financial backer. Now I’m sure I’m going to get some letters about this … because some subsidiaries of MNCs essentially have to stand on their own and really act like SMEs. As my teenagers say: “Whatever!” The key commonality here is that an SME is facing the same challenges in China as any other company here but they often have less global experience to work from and they typically do not have such deep pockets to do a lot of experimentation. They have to get it right the first time.
Over the coming weeks, we are going to explore some issues that impact SMEs in unique ways such as HR, manufacturing, sales, operations, etc. You will be hearing many of the same themes that we’ve been hitting for years here on the China Business Podcast … but we will be discussing them as they impact the SME and will explore several unique ways that we’ve seen SMEs handle these issues.
We begin the series today with the age-old issue of market opportunity …

July 24th, 2010 at 12:27 am
[...] in China. Their first podcast (Kent Kedl interviewing Steve Crandall), entitled, “Small- and Mid-sized Challenges in China: An interview with Steve Crandall,” focuses primarily on market opportunities available to SMEs in China and how not to get [...]
July 24th, 2010 at 10:48 pm
Twitter Comment
A good article on the challenges faced by SME’s in China [link to post]
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