China Business Blog and Podcast

In the most recent issue of Chamber Eye, the magazine published by the British Chamber Of Commerce in Guangdong, China, Technomic Asia’s Kent Kedl writes about the idea of “continuous market entry”:

For most foreign companies establishing a business in China, the phrase “China market entry” is a one-time process of market assessment, strategy planning and corporate structuring. Once the business license is issued, there is a palpable sense of relief among the management team – “Whew, market entry is done,” they say, maybe hoisting a few congratulatory pints between then, “Now bring in the implementation team to get things going!”

However, those that have been here for awhile understand that “China market entry” is not a one-time thing and that successful companies – i.e. those that are making money here – are continuously revisiting and refreshing their market penetration strategies.

You can read the rest of the article here (PDF).