Click here to hear the audio case study from “The China Ready Company.”

 

China Business Podcast

 

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China Strategy Case Study

This is a special installment of the China Business Podcast that features a chapter from the book “The China Ready Company.” This chapter discusses a real-world case study of ABC Company’s planning for China. ABC Company is an anonymous representation of one of our actual clients.

“The China Ready Company” book helps business leaders analyze their organizational preparedness to do business in or with China. The case study featured in the podcast looks closely at ABC Company’s experience with the China Readiness Assessment, a tool Technomic Asia has developed to help guide strategy development for its clients and that also provides the foundation for the book.

Charts and graphs from the book:

ABC Company’s initial motivation profile, showing senior management’s responses to the initial readiness questionnaire.

ABC Company’s asset localization, showing which manufacturing resources needed to be transferred to China.

Nature of customer pull on ABC, illustrating the following four pressure points from earlier in the book: lower costs, logistics, technology/design and relationships.

ABC’s growth appetite, laying out the company’s feeling or need for growth into China.

ABC Company’s revised motivation profile, after the company gains more clarity from the Readiness exercise.

ABC Company’s revised motivation assessment, after the Readiness exercises allow for further validation of the key assumptions behind the motivations and better positioned the type of responses needed.